Essential Parenting, including and is the number one parenting community in Australia with over 248,000 members. Now in it’s 14th year it is a trusted source for advice and information for mums at all stages of their parenting journey. Our audience is not only loyal but also highly engaged.

The Essential Baby & Toddler Show brings the Essential Baby brand to life to over 50,000 expectant and new parents annually. Staged in Sydney, Brisbane and Melbourne, this three day event includes shopping from over 300 well known and boutique brands, advice from leading parenting experts and fantastic entertainment for the whole family. And in 2016, Fairfax Events are excited to bring you Kidtopia. Sydney’s newest family festival, that will bring you an affordable and interactive family environment within a vibrant festival atmosphere, celebrating music, education, quality food, entertainment, and fun for the whole family.